Hockey Trivia Game

Following on the release of the Baseball Trivia Challenge as part of the Sport Trivia Challenge, we have just put the finishing touches on the Hockey Trivia Challenge.

The Hockey Trivia Challenge was built for sports fans who just love hockey a little bit more than all other sports.  Answer all the questions correctly and you will end up in the Hall of Fame.

Next up will be the release of the Football Trivia Challenge.

Baseball Trivia

For all you sports fans, but especially you BASEBALL FANS! now has a Baseball Only Trivia Game.

You can play our newest Baseball Trivia Game edition now!

Coming before the new year, also look out for a Hockey Trivia Game and a Football Trivia Game.

Rodeo Management – Rodeo Entry

From the contestant side, it all begins with the Rodeo Entry.  We have built the rodeo entry system on the Rodeo Management System to satisfy the needs of both the rodeo entrant as well as the rodeo administrators.  For the contestant, the powerful yet simple to use entry system allows them to enter a rodeo by completing only one form, including all their rodeo buddies and roping partners.  Each entrant and buddy can select from the complete list of rodeo events offered at the particular rodeo.  Once submitted, all entrants are kept together in the same group so when the rodeo draw is generated, they will be placed in the day and performance.

From the administrator side, the rodeo entry often never needs to be touched.  The entrants and the unique group are stored in the database and are available for the rodeo draw assignment as soon as they have paid all entry fees.  The entry process checks for all the important stuff, like any fines owing by the entrants, proper rodeo contestant numbers, and duplicate entries.  If needed, all aspects of the entries can be managed by the admin.

A clean entry and payment system leads to fewer problems down the road and significantly reduces the amount of manual work and intervention required by the rodeo management staff.

See more about the Rodeo Management System at

Rodeo Management – Draw Generation

A central element to the Rodeo Management SystemTM recently released by Netnotic Marketing is the Rodeo Draw Generation feature.

An effective rodeo draw process gives the rodeo administration the appropriate level of control, plus a random assignment algorithm to produce a draw that meets the needs of the rodeo administration in terms of balancing the performances while keeping the draw assignments fair.  For each rodeo draw generation, the administrators can set:

  • maximum number of entrants per event
  • assign priorities to entry groups
  • assignment of entry groups to performances across all event preferences for each member
  • optional assignment of stock to entrants within each performance

After the automated draw generation process has been performed, the rodeo administrative still have full manual control to edit and adjust as the draw, assignments to performances, and orders.  Once the admin has determined that all draw information is ready to go, the draw can be made public as will then be visible on the public side of the Rodeo Management SystemTM.

See more about the Rodeo Management System at

Rodeo Management

Our first season trial of the Rodeo Management SystemTM (RMS) has now been completed and we are opening up the service to additional rodeo companies. At only $200 per rodeo, this system is priced to be affordable by small rodeo organizations yet is scaleable to an unlimited number of rodeos, events, and entrants.

On the Public side of the RMS application, the system handles all aspects of providing rodeo information including:

  • the rodeo schedule
  • entry to the rodeo, including buddy groups
  • displaying the rodeo draw
  • displaying the rodeo results
  • displaying rodeo season standings

On the Administration side, the RMS handles all aspects of the management side including:

  • member / entrant database
  • stock and stock contractor database
  • rodeo and event management
  • payment recording
  • printing receipts for members / entrants
  • generating the rodeo draw including priorities and max entrants per performance
  • posting the rodeo draw
  • payout calculations
  • generating prize money cheques
  • plus many management and administrative reports

More information about the Rodeo Management System can be found at

Google New AdWords Expanded Text Format

Google has created a temporary opportunity for AdWords advertisers to have a competitive advantage by switching to their new Expanded Text Ad Format.  The new ad format results in a physically bigger ad, occupying a greater share of the search results real estate.  A larger ad is more noticeable and leads to higher click through rates.  I say this from experience, having implemented them with ALL of my AdWords clients.

What are expanded text ads?

Going from the standard text ad format to the new Expanded Text Ad Format gives you more text to work with, more than the previous standard text ads in a few important ways. The important differences are:

  • Two 30 character headline fields
  • An 80 character description field
  • Using your final URL’s domain as the display URL
  • Two path fields that can be used in the display URL


google-adwords-expanded-text-adsThe first two of these changes are the most significant, as the images above depict.  The New Expanded Text Ad on the left is clearly much larger and more prominent.  When you are the only ad format on the search results using the new format, your click through rates might jump as much as 30% to 50%.  Of course, this advantage only lasts as long as your competition lags behind in updating your ads.  Conversely, the disadvantage lasts as long as you lag behind.

I have been asked “Can you still use the old Standard Text Ads?”  Yes you can, but why?  As Google continues to tweak their search results pages, it become increasingly important to stand out, not to blend in with the other noise.

Overall the new ad format gives you almost 50% more space, 50% more opportunity to deliver a compelling message to your audience.

Skill Shark WordPress & SEO is our newest client.  They have built an app that runs on iPads and soon on Android devices to automate the collection and reporting of athlete evaluations, from baseball to hockey, as well as custom uses.

We are helping them take their website from a single page placeholder for their logo to a full blown marketing site to attract organic search traffic and facilitate the sign up process for new clients.

See more about Skill Shark in our Portfolio

Responsive Site Design + Parallax

A new story in our portfolio about a Responsive Site Design + Parallax for Cowan Lake Outfitters project.  This project incorporated a ton of the newest website approaches, plus some custom programming.

Even if you don’t love hunting, go check out the portfolio and the site.

See the story in the portfolio.

Google SERPs are Now Wider

What does Google Has Wider SERPs Mean?

It means that the Search Engine Results Pages are now being displayed in a wider format on your computer and tablet. Previously, the view able width of Google SERPs was about 55-60 characters, depending on the actual characters used, as some characters, like w are much wider than others, like i.  The actual increase is best measured in something more fixed, pixel width.  The previous Google SERP display width was 500 pixles and is now 600 pixels.  Google has made up the difference by resizing some other areas on the page.

What Does a Wider SERP Mean to Me?

This wider display format changes some of the recommendations and guidelines regarding the meta data that you should be using on each of your pages.  The immediate conclusion is that you can now include more text content in your meta title tag and in your meta description.  Title length is increased from 10 to 15 characters (before Google adds the … at the end of your title) and description length is increased from 15 to 20 characters.  However, a more significant result may be organic search results currently positioned in about the 4th through 6th spots in the search results.  Guess what, you might now appear on the first screen, without scrolling.  This will happen if some of the multi-line listings end up needing one less line.  That is, descriptions in the current length, that were wrapping over to 3 lines now might fit within 2 lines of text.  If these listings are above you, they will be less tall and your position will shift up on the page.

Should I Re-Write all my Titles and Descriptions to be Longer?

Not necessarily.  First lets deal with meta titles.  Just because you have more space does not mean you need to fill it.  If you have painstakingly worked to craft precise meta titles to fit within 55 characters, then you have done important things.  The first is you have adhered to the old guideline.  The old titles still fit within the new available space so there is no NEED to re-write based on this.  Secondly, good titles are highly focused on the key topic of the page and by keeping a current title in place, you maintain that focus on what’s important.  The temptation will now be to add another keyword variation into the title, or similar thoughts.  Resist the urge to add more to already good titles.

Descriptions on the other hand I would take full advantage of the increased length, especially if an additional two to four words can deliver a more convincing reason for someone to click your search result.  Remember that search engines don’t use meta descriptions as ranking signals, but humans use them to choose what results to click.  Again, don’t spam by stuffing with keywords, but do tell a more convincing story and improve your click through rate, which is a ranking signal.

Where Should I re-Write Meta Titles to be Longer?

There are some places where adding content to the meta titles makes good sense.  First, anywhere you had to abbreviate words you can now write them out.  Secondly, this gives you the opportunity to replace a meta title on a secondary or supporting page with a longer tail version to more accurately target the content of a page.  Thirdly, if you have pages where you have sacrificed branding for SEO efforts, you can now use the extra characters to add your branding to your titles.

Where Should I Re-Write Meta Descriptions to be Longer?

Simple.  Everywhere you can.  As mentioned above, use the longer description display to tell a stronger story and improve your click through rate.  Maybe this is adding a key stat or a key differentiating feature of your product. Review your descriptions with the thought of what one additional piece of information would help convince the user to click your listing?

Page Analysis Tools Will Eventually Catch Up

If you use some sort of SEO software with on-page optimization analysis, you will find that the tools are behind and any scoring factors or recommendations will be based on the old SERP width guidelines.  As a result, your page scoring or page optimization suggestions may not reflect the new SERP width for now.  You will have to consciously ignore those warnings or red flags, knowing that the Google search engine environment is working on a new set of desirable content lengths.  For example, I have written a meta title for this page that is exactly 70 characters long (“Google SERPs are now Wider | Meta Titles and Descriptions can Increase”) and one of my SEO tools says “Warning: Title display in Google is limited to a fixed width, yours is too long.”  Under the 55 character guideline, it would have displayed as “Google SERPs are now Wider | Meta Titles and Descriptions …” The tools simply have not caught up to the new guidelines.  I have a similar warning that my meta page description (“Google has increased the width of their Search Engine Results Page format.  You now have more width, more characters that can be used to grab attention and tell your story.”) is 16 characters too long.

Sask Galleries SEO Project

We have posted a description of a newly completed SEO project for the Saskatchewan Professional Art Gallery Association at

Another SEO project with excellent results.