The hottest new feature within the Google Pay Per Click advertising platform is Message Extensions. With Message Extensions you are letting your customers communicate with you in the manner in which they prefer. In this case, they are choosing to communicate with you by text message from their mobile phone to yours.
The online user is increasingly becoming a mobile user. As the phone becomes the primary device for search activities, marketers must adapt and prepare their own marketing channels to be Mobile First, to take advantage of how mobile users communicate. Many mobile users prefer to text first as compared to talk first so given the choice, texting will be chosen. Some mobile users will decline to communicate unless they can text, or if text is not available, email.
Message Extensions in AdWords enable people to see your ad, click, and contact you by text message. With one click of your ad, people can contact you for an appointment, to get a quote, request new information, or schedule a service. Message Extensions work within your existing campaign structure so there is no need to set up a new campaign or AdGroups just to enable the messaging feature. All you need to set is the schedule for when the message extensions will display, such as during business hours on weekdays, and the mobile phone number to which the text will be sent. The media charges from Google for each message sent from an ad are the same as if an ad link was clicked through to your site.
Make it more convenient for your customers and give them the communication method they prefer by setting up Message Extensions.
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