Is that a bit of a provocative headline? Yes, I agree, Social Media is Evil is definitely something that will catch the ire of a few readers. Is Social Media really evil? Depends on your definition. I had a customer utter the exact phrase recently, which was the catalyst for this article. His rationale, “I spend so much time on social media, asking customer questions, responding to requests, I can’t get to the rest of my work”. Hmmm….. is it a matter of priorities?
Seems to me customers and potential customers are the reasons that a company exists, and why we have Sales Teams and Marketing Departments.
If you define social media as a time sucker, as an inconvenience in your day, then yes, Social Media is Evil. If you reverse the thinking here and define social media as a chance to interact with your customer and prospects, those interested in your brand, then Social Media is a channel to market, an opportunity to share, to learn and to nurture your market.
What do you choose to do with Social Media?