Social Media

Social Media is Evil

Is that a bit of a provocative headline?  Yes, I agree, Social Media is Evil is definitely something that will catch the ire of a few readers.Social Media is Evil Is Social Media really evil?  Depends on your definition.  I had a customer utter the exact phrase recently, which was the catalyst for this article.  His rationale, “I spend so much time on social media, asking customer questions, responding to requests, I can’t get to the rest of my work”.  Hmmm….. is it a matter of priorities?

Seems to me customers and potential customers are the reasons that a company exists, and why we have Sales Teams and Marketing Departments.

If you define social media as a time sucker, as an inconvenience in your day, then yes, Social Media is Evil.  If you reverse the thinking here and define social media as a chance to interact with your customer and prospects, those interested in your brand, then Social Media is a channel to market, an opportunity to share, to learn and to nurture your market.

What do you choose to do with Social Media?

Does Social Media Drive Traffic

Does Social Media Drive Traffic

I recently read an article with the title of Study Says Social Media Sucks at Driving Traffic and I thought it was bang on accurate.  The main of the article is that social media is not a huge referral source for traffic to websites.  Does this mean that social media is failing?

I think the answer is an emphatic NO!  Social Media is not failing, in fact, an interpretation of the study is that social media is extremely engaging and that’s why traffic is not following links to other sites, but rather staying on Facebbook and Twitter and spending their time there.  As social media sites continue to enrich their offerings, they continue to give marketers a platform to interact with their community of interest.

It must be remembered that your objectives on social media need to be set in context of the reason people use social media, first, to interact with their friends, second to seek information.  Successful marketers know that social media is not a lead generation machine, but a place where listening and responding provides opportunity to help shape the online discussion.

Social Media sucks for driving traffic, true, but it excels at building credibility.