Google Apps for Your Business

Is Google’s Gmail (and Google Apps) right for your business?

My first response it, it’s free for personal and small business so why not give it a try.   If you are an Enterprise user with more than 10 users on the same Google Apps account you will need to pay a fee to use the system which includes many shared features including calendaring, groups, and more.  But what might make Google Gmail and Google Apps right for you?  If you are a small business, and you need email, file storage, group organization, and the ability to access your communication tools at the office, on your phone, and away from the office, then Google Enterprise Apps is worth looking into.  One of the most attractive features of Google Apps is that you don’t need an IT staff to run a bank of servers in your office.  These cost savings alone make sense.  Then add the savings in software and it almost becomes a no-brainer decision.  Google Apps is all web based, accessed through the web browser (Internet Explorer, Firefox, Safari) and all the software, such as documents and spreadsheets, run on the Google servers so you don’t need to pay software licensing fees and constant upgrades.

What you do need is someone with a bit of technical savvy to get you set up on Google Apps, especially when it comes to having your web domain emails routed through Google Gmail.  So take this hint and use some one like Netnotic Marketing to get you set up.

Some people are under the misconception that in order to use Gmail and Google Apps you need to use an email ending in gmail.com such as yourname@gmail.com.  This is not true.  You can access your domain based email via Google Apps (requires a change to the MX records on your web server account).

Simply put, if you run a small business and you want to reduce or eliminate IT infrastructure costs, then I highly recommend Google Apps.  You can get started with the Free Google Apps at http://www.google.com/apps/intl/en/group/index.html or Google Apps for Business (more than 10 users plus premium services) at http://www.google.com/apps/intl/en/business/index.html.  Of course, at Netnotic Marketing we’d be happy to offer our consulting services to get you going.