How to Trick Google

I had a customer once ask me if I knew all the best ways to “Trick Google”.  I said “No”.  There is no “Trick Google Stretegy”.  In fact, the best strategy is the opposite, make it blindingly obvious to Google, and your page visitors, what the pages on your website are about.  Tricking Google might also be referred to as “black hat SEO” or using somewhat devious methods to gain short term results on search engines.  This can include keyword stuffing, cloaking text, and other methods that may eventually get you blacklisted on Google, Yahoo, Bing and others.  While you might get some short term gain, stick to “white hat SEO” methods if you are in it for the long run.