Webhail AdWords and SEO – Round 2

  • Webhail Adwords and SEO - Round 2

Project Description

We worked with Webhail last spring and when the hail insurance selling season was approaching they, we back in contact to re-run the successful Google AdWords program from the previous year.  Prior to running the AdWords campaign, we ran through their website with an SEO audit and provided a number of recommendations for changes with respect to Search Engine Optimization.  Webhail is a Western Canadian source for purchasing crop hail insurance, completely online.  This industry leading insurance broker has made it possible for it’s farming clientele to purchase hail insurance without leaving their farm, during their busiest time of the year, or even while in their tractor cab using a mobile device.  With a short selling season, we kept the client’s AdWords campaign in paused mode then turned it on when the season began, with the addition of a campaign this year targeted specifically towards mobile devices.  With a late starting season this year in Western Canada, due to a late spring, the AdWords campaign and improve search engine positioning help Webhail with prominent search engine positioning exactly when they needed to be found.