Google AdWords Certified Professional
Galen Sonntag of Netnotic Marketing is a Google Certified AdWords Professional. This certification requires the completion of a rigorous process where competence in using and managing the Google AdWords advertising program must be demonstrated, including passing several exams.
The Value of Hiring Netnotic Marketing for Account Management
Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating AdWords campaigns for businesses, so we can save you time and resources by managing your campaign for you.
AdWords and Google Marketing Reach
Google helps you reach consumers in a relevant, accountable way. Reach the audiences that matter most to your business. More than 170 million people use the Internet in the United States. Google’s network reaches 80% of these potential customers. You can target potential customers by neighborhood, city, state, or country. AdWords is available in 38 different languages and 250 countries.
Connect with consumers when it’s relevant. AdWords shows ads to potential customers when they’re actively searching for what businesses like yours have to offer. Your ads are being placed when decisions are being made. Of consumers making in-store purchases in key categories, 89% have conducted online research prior to purchase.
AdWords Return on Investment (ROI)
Measure and improve your return on investment. AdWords gives you a range of helpful online tracking tools so you can understand what’s working, what’s not, and which adjustments you can make to maximize your investment. It costs nothing to develop AdWords ads and there’s no minimum spend. You only pay when consumers click on your ad to go to your site. You can adjust, pause, or stop your campaigns at any time.
If you’re ready to find out how we can kick start your lead generation campaign, Request a Proposal.
How Does AdWords Work
AdWords ad are displayed in a number of different ways. Your ads may appear in a number of different ways on a number of different devices. When users perform a search query on Google, at the top of the listings and on the right hand side are usually found “sponsored listings”. These are ads which are matched to the keywords of the search term. They may appear as the Leaderboard Ad shown below or similar to the small square button shown after the Leaderboard.
Google Leaderboard Ad
Google Small Square Ad
Google also makes use of the Google Display Network which places ads on content relevant websites. These ads can take the format of either of the ads above, including various sizes, or as “link units” such as shown below:
When users click on the ads, they are taken to the page specified by the advertiser. A fee is charged to the advertiser by Google. The Pay-Per-Click model of advertising means that the advertiser is only charged when a user clicks on the ad. If the ad is viewed, as you are doing right now, there is no charge to the advertiser. Thus, every dollar spent on advertising is spent driving traffic to your website. Not just taking up space on a website. Google AdWords is truly a pay for performance system.