The Saskatchewan internet and search landscape is shifting to mobile devices. We have compiled a study of Saskatchewan based websites and the comparison of traffic (user sessions) access the websites by desktop or by mobile device. The websites used in this study form a cross section of industries, company size, and is split between B2C and B2B marketers.
Definition of Mobile Device
Business to Consumer Mobile First Website Data
The overall ratio of mobile internet access to desktop in the B2C companies studied was 41% mobile to 59% desktop*. Some company websites reached as high as 61% and 59% of all traffic from mobile phones. For these companies, a Mobile First strategy is imperative as otherwise they risk exposing over 1/2 of their user base to a poor user experience.
Business to Business Mobile First Website Data
Surprisingly, the overall ratio of mobile internet access to desktop in the B2B companies studied was also 41% mobile to 59% desktop*. (I had secretly hoped there would be a sizeable difference in the stats.) One company website reached as high as 78% all traffic from mobile phones while several others were extremely balanced at 50% to 50%.
Saskatchewan Mobile First Compared to the Rest of the World
It was reported that in November of 2016, the world reached the tipping point of greater than 50% of internet use by mobile as compared to desktop.
* If tablets were included with smart phones in the mobile category, then the percentages of total mobile to total desktop would be 44% to 56% for B2C and 43% to 57% for B2B.