SEO and SEM for WFO

We have deployed combination of SEO and SEM projects for Wilderness Family Outfitters as a successful example of bringing quality paid advertising with Google Ads traffic to a client and then working to add organic traffic over a longer period of time for a dual source of traffic, leads, bookings and revenue.

See more information in our SEO and SEM Project Portfolio or visit the Wilderness Family Outfitters website.

New WordPress Website for Northern Boreal Trophy Hunts

A new WordPress Website for Northern Boreal Trophy Hunts has just been launched.  This is another in a fairly steady stream of hunting and fishing outfitter websites we have built over the years.

See More in our Portfolio.

TYRRA Goes Live on RMS

The Texas Youth Ranch Rodeo Association began their use of the Rodeo Management System today. This is the second association using RMS in Texas to come on board this year. The rodeo format TYRRA uses is significantly different than a typical rodeo as all events are team-based and teams enter all events. Because of this unique format, we developed some custom registration and rodeo entry functions to accommodate. As well, we added another layer of team/team member database management to allow for the management of both teams as well as individuals within their organization.

We completed, and tested, all the customization work well in advance of their rodeo season which begins in May. As usual, the customization work was done at no charge as we are confident that the tool, functions, reports and more that we developed will be useful to other rodeo associations in the future.

CRA Chooses Rodeo Management System

The Chinook Rodeo Association has selected the Rodeo Management System to manage their rodeo entries, draw management, results, standings, and more.

As usually happens, the CRA had a few additions requested to help manage their rodeo needs according to their association rules and practices. Some of these include special draw order assignment based on preferences and performances, some custom column display formats on the Judges Sheets, custom payout rules for the Lil Rascals event, and rodeo balance sheets.

As usual, when we were asked if “RMS could do that?” the answer was a confident, “Not yet”. So far we have been able to accommodate all the special requests of our users and improve the feature list of our system.

BCRA chooses Rodeo Management System

The British Columbia Rodeo Association has chosen the Rodeo Management System by Netnotic Marketing Inc. for the 2018 season and beyond.

While searching for an upgrade to their outdated rodeo draw system, the BCRA contacted Netnotic Marketing for a demo of the RMS. Clearly the system delivered a wide array of features desired by the BCRA. Some custom features were discussed and quickly put into the development queue.

Custom features on RMS are developed and deployed at no additional cost to the association requesting the new features. These simply become a new feature available to all system users. This is achievable as the RMS is 100% web-based so upgrades become available immediately to all.

Some of the enhancements to the system based on BCRA requests include ability for rodeo entrants to enter an event twice in one entry, a % convenience fee for online payments, family memberships and one time renewals, a new calculation for dual approved rodeo associations, special entry testing for permit memberships and higher priority assignments in draws for multiple rodeo entrants in the same weekend.

The BCRA will begin using the RMS in 2018 for their 20 rodeo season.

UEBC – WordPress Responsive Site

The new Urban Equities Business Centre website has just been launched.  This is a relaunch of the KD Group Canada website after a re-focus of their business operations in Saskatoon.  See more in the Portfolio.

California High School Rodeo Association uses Rodeo Management System

The California High School Rodeo Association has just come on board using the Rodeo Management SystemTM (RMS) supplied by Netnotic Marketing Inc.

The California High School Rodeo Association secretary was referred by another customer who was using the RMS through the summer Northern California Junior Rodeo season. They have signed up the District 3 association with rodeos running from September through May.  There are two divisions, High School and Junior High School, both of which are now taking advantage of the Rodeo Management System to handle rodeo schedules, rodeo entries, member databases, rodeo draw generation, results and payout calculations, standings, and custom reporting.

As with each Rodeo Association, there were a few unique requirements to the California High School Rodeo Association.  We have worked quickly to build these requirements into standard features and improvements such that the RMS is now better suited to handle additional High School Rodeo Associations across the U.S.A. and Canada.

2017 has been a tremendous year of growth for the Rodeo Management System, with new customers and new enhancements that suggest more great things to come in the last quarter of 2017 and into 2018.

Rodeo Management adds the FCA

Fresh on the heels of adding the NCJRA to our growing list of Rodeo Management SystemTM clients, we have added the Foothills Cowboy Association.

While just coming off the peak of the workload of a rush implementation for the NCJRA, we received confirmation from the FCA that they were now ready to go and asked “How soon can we be ready?”.  Given that they were already 3 rodeos into the season, we knew we needed to pull up our boots and roll up our sleeves to get them ready as soon as possible.  Like every rodeo association we have worked with, there were a number of special features needed.  From the way they charge out their fees to the way they calculate their payouts, there was a moderately sized list of customization’s that we tackled quickly to get them up and running.

We are used to custom requirements, in fact we built the Rodeo Management SystemTM with the ability to add rodeo association specific rules and routines.  What was most interesting about the FCA was that they had already completed 3 of the 2017 season rodeos so the implementation was to be in-season and we needed to get prior rodeo data imported as well so that season standings, payouts, and more cold be determined.  In order to qualify for rodeo finals, rodeo contestants need to participate in a certain percentage of events through the season and accumulate enough points through placing in those events.  So we built a few import routines and rapid data entry methods to speed up the process.

We are now mid season with the FCA and running nicely with the RMS.  As we are happy to report with each and every customer who joins, the FCA has a number of enhancements that they have indicate will make the RMS even more valuable to them, which then become available, and more valuable, to all RMS customers.  These customization’s include special financial reports and/or features that make data management more efficient.

We are happy to oblige knowing that each feature added, each improvement, makes for a better Rodeo Management SystemTM.

Rodeo Management adds NCJRA

We are thrilled to announce that we have added the Northern California Junior Rodeo Association to the growing list of clients for our Rodeo Management SystemTM. Bringing on this client has been a phenomenal experience and because a Junior Rodeo association operates somewhat differently we had a number of new customized features to add based on their requirements. But the fun part was the timing. We received the call on Thursday, “Can we be ready for our next rodeo, Saturday?”. Without hesitation we answered “Yes”. Then working frantically over the next 48 hours on both ends, custom programming by us and data entry by the NCJRA, we were able to display the rodeo draw and enter/post results by the weekend.  The extensive use of data imports was a huge asset to upload the member list and much of the data for their list of entrants into events.

The list of new features was extensive.  From events that are scored in non-standard ways to events involving Junior and Senior members, we built a number of subroutines and enhancements that are now available for our other associations to benefit from.  In addition to the ‘essential’ customized features that were added, the perspectives coming from new clients have also offered up suggestions for new notification enhancements that we have on the drawing board for later this season.

The NCJRA is using the full suite of features from RMS, including online entry, payments via PayPal, the Draw Generation Engine, payout calculations, full public display of schedules, draws, results, and standings, full membership management, plus all the back end admin reports.

One of the more interesting enhancements was the addition of the new Day All-Around Standings which is a points based system specific to the rodeo date (or weekend) that ranks competitors within Senior Boys, Senior Girls, Junior Boys and Junior Girls based on accumulated points across all qualifying events.

With each new client, we uncover a new set of requirements and their ‘way of doing things’ that improves the value, power and flexibility of the Rodeo Management SystemTM.



Google AdWords Message Extensions

The hottest new feature within the Google Pay Per Click advertising platform is Message Extensions.  With Message Extensions you are letting your customers communicate with you in the manner in which they prefer.  In this case, they are choosing to communicate with you by text message from their mobile phone to yours.

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The online user is increasingly becoming a mobile user.  As the phone becomes the primary device for search activities, marketers must adapt and prepare their own marketing channels to be Mobile First, to take advantage of how mobile users communicate.  Many mobile users prefer to text first as compared to talk first so given the choice, texting will be chosen.  Some mobile users will decline to communicate unless they can text, or if text is not available, email.

Message Extensions in AdWords enable people to see your ad, click, and contact you by text message. With one click of your ad, people can contact you for an appointment, to get a quote, request new information, or schedule a service.  Message Extensions work within your existing campaign structure so there is no need to set up a new campaign or AdGroups just to enable the messaging feature.  All you need to set is the schedule for when the message extensions will display, such as during business hours on weekdays, and the mobile phone number to which the text will be sent.  The media charges from Google for each message sent from an ad are the same as if an ad link was clicked through to your site.

Make it more convenient for your customers and give them the communication method they prefer by setting up Message Extensions.

For assistance on setting up and managing your Google AdWords program, Netnotic Marketing now offers our Digital Marketing Packages which provide a bundle of digital marketing services including Google AdWords program management.