Web Design

New Website for Alstott Outfitters

Just posted in our portfolio, details about the new AlstottOutfitters.com website project.

Click to See More.

Recovered Website for Bear Creek Outfitters

See our latest customer portfolio item regarding a website recovery project for Bear Creek Outfitters.

New custom website for HeadHunterOutfitters.com

We have just launched the new HeadHunterOutfitters.com, a custom built website for a Saskatchewan Whitetail Deer and Black Bear outfitter.   This client was in need of a new home for their website, plus website management and came to us because of our ability to get other outfitter websites ranked well on search engines.  The client’s site had been out of commission for several months.  We were able to work with the previous webmaster and to restore and enhance their site with new image galleries and updated hunting information.

You can see more in our portfolio.

New WordPress Responsive Site

Check out the new website for Chatterson Wealth Management.  This project combined custom website development along with using a WordPress responsive theme and Search Engine Optimization.  More information is available in our client portfolio.

Responsive Website for Bear Down Outfitters

We have just launched the new BearDownOutfitters.com, a custom responsive website for a Saskatchewan Black Bear outfitter.   This client was in need of a brand new website, from scratch, and came to us because of our ability to get other outfitter websites ranked well on search engines.  We also worked with the client to put together a Google AdWords campaign.

Responsive Website – Classic Ball Fields

A quick announcement, we have just launched a new website on a classic subject, using the most current responsive website programming.  ClassicBallFields.com is all about the love of the game of baseball, and the baseball fields the games are played in.

You can read more detail in the Portfolio, or go visit ClassicBallFields.com

The website is fully mobile responsive, which is even more important now that Google is using mobile friendliness as a ranking signal for mobile search.

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Google Wants to Reward Your Mobile Friendly Site

Is Your Website Mobile Friendly?

If it is, then Google is preparing to reward you with more mobile traffic by giving it better ranking on mobile search results.

Does Mobile Friendly Matter for My Business?

Usually the answer is yes.  If your business relies on customers to drive revenue, then absolutely.  Some examples of businesses where mobile friendly should be considered essential include:

  • restaurants
  • retail stores
  • personal services
  • bodyshop
  • mechanic
  • eye care
  • dentist
  • home services

Of course the list can be as long as we have time to sit and think of business categories.  Simply put, if you have customers and competition, your website should be mobile friendly.

Mobile Search is the fastest growing segment of the search market.  Depending on which study you refer to, mobile users take action on their search results, within the hour, 55% to 70% of the time.  Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop.   Why? Mobile users are on the go. When you’re browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. Mobile searchers are buyers, assuming you can meet their needs.

How Can I Test my Website:

Google has provided a tool to test webpages at google.com/webmasters/tools/mobile-friendly/.

Here is what it will look like if you pass the test:

mobile-friendly-screenshot

April 21, 2015 Deadline for Google Mobile Friendly

Google will roll out an update to it’s ranking algorithm on April 21st that is said to have “significant implications” on mobile site rankings.  If your site is able to pass the test for what Google considers to be Mobile Friendly, then expect more traffic coming your way.

What does Google Mobile Friendly Mean?

There are 3 tests that Google performs on a website to determine if it is Mobile Friendly.  These are:

  • Is the text large enough to read on a phone?
  • Is the mobile viewport set?
  • Are the links far enough apart?

One of the great things about the test, is that if you don’t pass the test, it will tell which of the three reasons your site failed.

What Do I Do If My Site Fails the Google Mobile TEst?

The first thing is too panic, and then panic some more.  It’s Mobilegeddon!  OK, done panicing?  Good!  Now lets get to work.  April 21st is just around the corner.   If you want to lead your business segment for mobile search traffic, then we can help you convert your site to a mobile friendly site.  Just use our Contact page or call us directly at 306-371-4595.

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Can Your Website Live Without a Logo?

How important is a logo to your website? More importantly, how important is a logo to your marketing?

The power brands are well know by their logos, think IBM, Coca-Cola, Nike, Chevrolet, Apple, Shell, McDonalds and even many cooking courses. The brand awareness of these companies is so strong that almost anyone seeing the logo can immediately name the company and knows the products they sell. In fact, SEO experts on https://www.spamzilla.io go so far so as to profess that logos play an important part in SEO. On the Internet, we have grown accustomed to company logos appearing at the top of the page and clicking the logo taking you to the home page of the website.

For a lesser known company, a logo is less recognized, but think back to some companies that were lesser know only 10 years ago, and as you read each one, does their logo come to mind?

  • Ebay
  • Amazon
  • Google
  • Twitter
  • Facebook

Yes it does.

But can your company survive, grow, and thrive without a logo?  The answer is yes you probably can, but why would you want to risk it?  All of the famous brands have a recognizable logo, so there is a lesson in that for all marketers.  I believe some elements of a business marketing plan are non-negotiable.  A logo is one of them.  I have a favorite graphic designer I farm out all of my client’s logo design needs to, a trusted source of quality work.  I do this because I get quality work at a reasonable price and my clients are always happy.  You can also farm out the design work to some market places on the Internet and get designers to bid and submit proofs for your review.

Regardless, don’t skip past the importance of a quality logo for your business.  It is the anchor for your brand and for your website.

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WordPress Makes Mobile Easy

Everyone has a smart phone.

My mother in law has a smart phone, and mobile internet browsing is continuing to climb.  I have seen the mobile to desktop usage ratios on some of my clients sites at almost 1:1.  Having a website that displays properly on an iPhone, and Android phone, or a Windows phone is now an essential part of your digital marketing strategy.

Responsive Web Design is Hard

Writing the code, using cascading style sheets, to render a website properly on the device the user has at hand is hard.  The array of screen sizes keeps growing and screen resolutions are anything but standard.  Writing code for each screen size, once practical, is now impossible.

WordPress Makes Mobile Easy

Fortunately, WordPress developers and theme designers have made the life of a website developer much easier by building a number of responsive themes and writing standard code in the WordPress engine to aid in the presentation of websites, no matter the screen.

Netnotic Marketing is a huge fan of WordPress, and the many options to choose from, when delivering a responsive website to one of our clients, is one of the many reasons.

Why Love WordPress?

Why Love WordPress?

Because it works!  WordPress started as a purely blogging platform, then evolved so that additional “static pages” could be added, then custom home pages and menus, and …. the list went on.

Content Management Systems have become increasingly powerful over the past several years, and increasingly flexible.  With literally thousands of developers, and millions of website users, WordPress is definitely a tried and tested system.

Now websites built on the WordPress platform have a library of plug-ins to choose from to extend the functionality and thousands of themes to choose from.  With thousands of themes to choose from, you have options of starting with a free theme or, as we recommend, dishing out the $50 to $100 for a premium theme that will offer more features built in.

With a world-wide base of users, WordPress has been tested in every environment and each WordPress update (free) helps to improve the product.

WordPress Makes Mobile Easy

Many WordPress themes, both free and premium, are built on the principle of responsive design.  That is, as the device used to view the website changes, the website format and layout adjusts to the screen size.  This is built in, one of the many reasons why we love WordPress.

How Hard is WordPress?

That’s definitely a future topic for this blog.  For now, it’s fair to say that you want to have your WordPress site set up by someone who has done it before, but then most of the day to day management can be handed off to a non-technical person.  Sure, a little bit of html and css knowledge would be handy, but 90% of content management can be handled without any technical or programming knowledge.