Our Digital Marketing Packages

Check out our new Digital Marketing Packages offering a combination of local search optimization plus Digital Advertising using Google Ads and Facebook.  These packages were developed for small and medium sizes businesses to take advantage of the outstanding return on investment that digital marketing can provide.

You may have heard of Google Ads, or you may have heard of Google AdWords. Google Ads is simply the new name for Google AdWords. So if you have heard of either and looking for some help getting started, or help getting your campaigns running better, you are in the right place.

Google Ads Certified Professional

Galen Sonntag of Netnotic Marketing Inc. is a Google Certified Ads Professional (click to see certificate). This certification requires the completion of a rigorous process where competence in using and managing the Google Ads advertising program must be demonstrated, including passing several exams.

The Value of Hiring Netnotic Marketing for Account Management

Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating Google Ads campaigns for businesses, so we can save you time and resources by managing your campaign for you.

Google Ads and Marketing Reach

Google helps you reach consumers in a relevant, accountable way. Reach the audiences that matter most to your business. More than 170 million people use the Internet in the United States. Google’s network reaches 80% of these potential customers. You can target potential customers by neighborhood, city, state, or country. Google Ads is available in 38 different languages and 250 countries.

Google Ads Relevance

Connect with consumers when it’s relevant. Google Ads show ads to potential customers when they’re actively searching for what businesses like yours have to offer. Your ads are being placed when decisions are being made. Of consumers making in-store purchases in key categories, 89% have conducted online research prior to purchase.

Return on Investment (ROI)

Measure and improve your return on investment. Google Ads gives you a range of helpful online tracking tools so you can understand what’s working, what’s not, and which adjustments you can make to maximize your investment. It costs nothing to develop Google Ads ads and there’s no minimum spend. You only pay when consumers click on your ad to go to your site. You can adjust, pause, or stop your campaigns at any time.

If you’re ready to find out how we can kick start your lead generation campaign, Request a Proposal.

How Does Google Ads Work

Your ads may appear in a number of different ways on a number of different devices. When users perform a search query on Google, at the top of the listings and on the right hand side are usually found “sponsored listings”. These are ads which are matched to the keywords of the search term.

Google also makes use of the Google Display Network which places ads on content relevant websites. These ads can take the format of image ads, including various sizes, or as “link units”.

When users click on the ads, they are taken to the page specified by the advertiser. A fee is charged to the advertiser by Google. The Pay-Per-Click model of advertising means that the advertiser is only charged when a user clicks on the ad. If the ad is viewed, as you are doing right now, there is no charge to the advertiser. Thus, every dollar spent on advertising is spent driving traffic to your website. Not just taking up space on a website. Google Ads is truly a pay for performance system.