Every four years we get an extra day, the leap day. Another 24 hours to make our marketing more effective, to improve our ROI, to drive more online traffic, to gather more leads.

Or Go Fishing!

I’m going fishing.  So while I’m sitting in my ice hut, wood fire burning, jigging a chunk of work on a hook up and down, and enjoying an icy beverage, you should get to work on getting caught up on your online marketing.  Or better yet, take the extra day to become smarter about digital marketing to mobile users.

Digital Marketing to Mobile

Step 1: Turn off your PC.  Practice learning by doing.  Spend your time on your phone, browsing your company website.  Do all the activities you hope your customers/leads are doing.  Read your content, read a few blog articles.  Download your white papers and info graphics.  Complete the contact form and see how long until someone gets in touch to answer your inquiry.

Step 2: Repeat all the above on your competitor websites.  Make a list, or a chart, of which of your competitors is better or worse than you on all the key things you want your website visitors to do.

Step 3: Figure why doing this on mobile is important.  Want a clue, because mobile web access is the fastest growing device / access method.  More and more of your market, your future customers, are carrying their internet in their pocket.  Better figure out what works on your mobile site and what doesn’t.

More Leads From Mobile

Getting more from mobile means you first have to think the way a mobile user thinks.  You have to put mobile first.  when you build your website, when you develop content, think mobile first.  Test everything mobile first, then adapt to larger views of tablet, laptop, desktop.  That means making it convenient and easy for mobile users to intact with you on your website, placing calls to action in easy to access places.

Best Places to Test Mobile

If you really want to act mobile, then get away from your desktop and spend your time viewing the online world the way so many view it, mobile.  so go fishing, play golf, sit at the beach, or on your backyard deck. If you get frustrated with using your site on your mobile phone, then fix it, in March, but first, I’ve got a bite.