Is Your Website Mobile Friendly?

If it is, then Google is preparing to reward you with more mobile traffic by giving it better ranking on mobile search results.

Does Mobile Friendly Matter for My Business?

Usually the answer is yes.  If your business relies on customers to drive revenue, then absolutely.  Some examples of businesses where mobile friendly should be considered essential include:

  • restaurants
  • retail stores
  • personal services
  • bodyshop
  • mechanic
  • eye care
  • dentist
  • home services

Of course the list can be as long as we have time to sit and think of business categories.  Simply put, if you have customers and competition, your website should be mobile friendly.

Mobile Search is the fastest growing segment of the search market.  Depending on which study you refer to, mobile users take action on their search results, within the hour, 55% to 70% of the time.  Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop.   Why? Mobile users are on the go. When you’re browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. Mobile searchers are buyers, assuming you can meet their needs.

How Can I Test my Website:

Google has provided a tool to test webpages at google.com/webmasters/tools/mobile-friendly/.

Here is what it will look like if you pass the test:

mobile-friendly-screenshot

April 21, 2015 Deadline for Google Mobile Friendly

Google will roll out an update to it’s ranking algorithm on April 21st that is said to have “significant implications” on mobile site rankings.  If your site is able to pass the test for what Google considers to be Mobile Friendly, then expect more traffic coming your way.

What does Google Mobile Friendly Mean?

There are 3 tests that Google performs on a website to determine if it is Mobile Friendly.  These are:

  • Is the text large enough to read on a phone?
  • Is the mobile viewport set?
  • Are the links far enough apart?

One of the great things about the test, is that if you don’t pass the test, it will tell which of the three reasons your site failed.

What Do I Do If My Site Fails the Google Mobile TEst?

The first thing is too panic, and then panic some more.  It’s Mobilegeddon!  OK, done panicing?  Good!  Now lets get to work.  April 21st is just around the corner.   If you want to lead your business segment for mobile search traffic, then we can help you convert your site to a mobile friendly site.  Just use our Contact page or call us directly at 306-371-4595.

————-

You can Subscribe to all our posts and receive an automatic email notification when we post a new article.  Subscribe to our Posts.