The Value of Website Data

How well do you understand your website traffic patterns? We love data. Piles and piles of numbers. Does that make us geeks? Yes, it does. But, we are the right kind of geeks, the kind that can help you improve your website performance by understanding your data. Properly using, and understanding your website data can:

  • reveal new search terms
  • identify geographic opportunities
  • determine your most popular online content
  • uncover growth opportunities
  • prioritize your Search Engine Optimization needs

Key areas of analysis include:

  • site usage trends
  • visitor analysis and visitor segmentation
  • geographic breakdown of visitors
  • traffic sources split (organic, direct, referral)
  • top performing keywords
  • content (page views, downloads, bounce rates)
  • goal tracking (form completions, landing pages)

Google Analytics

We believe Google Analytics is the most useful and powerful website reporting tool available. We like it because it’s free but we love it because it gives us powerful data to help improve website performance. We recommend all of our customer’s install the Google Analytics tracking code on their sites. The interface gives the ability for viewers and administrators to track and review website performance. Want Google analytics? It’s easy to install. Want help, send us an email or give us a call (see top of page).

In short, you’ll have all the information you need about your website, including:

  • the number of people who visited your site
  • where they’re coming from
  • how long they stay
  • in which parts of the world your site is most popular
  • what searchers and looking for
  • which content wins the most attention