PACE Training Responsive Website Development

Through a number of personal connections, I met with PACE Training at a time when there were a number of business changes going on, including a move to a new facility.  Along with the move, Tiff (owner of PACE) wanted a new website that was modern, reflected the new branding, and was easy to manage.  Our solution that we proposed was a a modern themed WordPress responsive website utilizing a parallax effect background.  With a wide range of clientele, from 10 years old to 60+ years old, the website needed to perform on every device, from smartphones to desktop computers.

After working through our discussion on why WordPress makes sense as the most popular Content Management System available, and explaining “what is parallax”, the project began to take shape. She had a number of example websites that had caught her attention and we picked a few of the aspects from each and quickly made up the “must have” list for look and feel of the site.

A photo shoot was scheduled to capture the new location and a number of the clientele, placing the emphasis on the people, not the equipment, which is the reason that PACE Training exists.  The gym places an emphasis on the goals and objectives of the clients, providing a high amount of personal attention from the trainers/coaches.  We used the parallax effects of the design theme to make use of the new photography, making sure that the design elements of the site provided that subtle yet ever present focus on the client working to get stronger, healthier.

The site was built with a color scheme heavily influenced by Tiff’s choice in NHL teams and carries the color palette throughout mane aspects of the site.

The site went through a couple rounds of updates before reaching the finish line with content updates and a few design tweaks.

 

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SEO, Digital Marketing and All Things Google for Pura Windows

We have been working on implementing a digital marketing plan with a new client, Pura Windows, for a few months now.  When we first started, the Pura Windows website had been an unnecessary part of their marketing mix.  In fact, their marketing mix was an unnecessary part of their business plan.  They had a large multi-year commercial project that kept them focused on one client for an extended period.

As the end of their project was coming soon, the need to start up the marketing engine and go from a single customer company to a multi-customer company was clear.  We met with Pura Windows and discussed the current state of their digital marketing plan (they didn’t have one) and what we should do first.  Stage One was obvious, we need to get the Pura Windows name in front of the market.  So we detailed out what that would look like, then we talked longer term, Stage Two, what should happen after we had kick started the digital marketing efforts.

Stage One, as we said, was obvious.  With little to no marketing needed for several years, the online presence of Pura Windows was very low.  We decided on a three pronged approach to get things rolling again.  First, we developed a Google Ads campaign to begin driving traffic to the website and start to add leads to the sales pipeline.  Second, we worked on the on-page SEO optimization efforts to target the site, pages, and content to the their primary audience and put the focus on their most important products.  This also helps to gradually lessen the dependence on the Google Ads program to deliver all the traffic.  Third, we did a review of “All Things Google” that were lacking in their current efforts.  We produced a list of the available Google tools that had little or no cost and began to get Pura Windows properly positioned on various Google properties including Google My Business and Google Search Console and set up Google Analytics on the site so that we could properly measure the impacts of marketing efforts and fine tune the marketing mix down the road.  Part of this plan was to help promote the high level of customer satisfaction Pura is able to achieve by asking their past and new customers to provide Google reviews.  From 0 Google reviews to 29 in just over a month, and am overall 4.9 rating.  Outstanding!

Stage Two includes an upcoming list of activities that will build upon the success and foundation of Stage One.  We don’t want to reveal their marketing plans for obvious competitive reasons but we can say that Stage One has helped to provide the content for an aggressive Stage Two.

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SEO and SEM for WFO

As part of a multi-channel approach to market we have been working with Wilderness Family Outfitters – Saskatchewan Hunting and Fishing for several months to deploy a digital marketing strategy which includes both SEO project work as well as SEM project work.  wilderness Family Outfitters operates a world class hunting and fishing lodge in Northern Saskatchewan offering trophy hunting and fishing for numerous species of big game and fish.

SEO Project

When we began working with this client, they were just in the mid-stages of putting their new website together.  During this process we advised them on such topics as website content, thin content vs rich content, image file naming and attributes, and website architecture.  The previous site had a number of technical issues and nearly a non-existent search visibility.  As the new site went live, we help to ensure the technical problems plaguing their old site did not affect their new site.  Shortly after the launch of the new site, after being re-indexed by Google, the site was much better received and began to show a strong positive trend of gaining ranking position.  We have since worked with the client to also review the site and provide more optimization techniques to their on-page content and meta data to keep the upward trend going and attract more organic content.

As a component of the SEO project we have also been looking at off-site SEO activities to maximize the exposure of the site around industry related websites and Google friendly listings.  One of these includes listing the site as a preferred outfitter on PrairieOutdoors.com – Saskatchewan Hunting and Fishing, a website property owned by Netnotic.

SEM Project – Google Ads

As mentioned above, the previous site version was virtually non-existent in the search engine results.  To immediately begin driving qualified traffic to the client, we implemented a Google Ads program with geo-specific targeting to display online search ads to hunting and fishing enthusiasts in southern USA geographies, a key location for their marketing efforts.  although working with a fairly modest media budget, we have been able to drive strong intent-based users to the site and provide a very good lead to bookings ratio.

The combination of SEO and SEM projects for this client has been a successful example of how we can immediately bring quality traffic to a client and then work to improve the organic traffic over a longer period of time for a dual source of traffic, leads, bookings and revenue.

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Northern Boreal Trophy Hunts WordPress Website

We have been working on building a new WordPress website with Northern Boreal Trophy Hunts to replace an older outdated site that was not performing well and also to build in some future scalability to add enhanced content such as hunting videos. On the topic of hunting videos, we were provided 11 hunter-recorded video files and we have worked through them to clip out big time segments of inactivity so we can show off the action. Included in out edits have been fixes to sound tracks and then packaging the videos into a YouTube post embedded on the Hunting Stories page.

We built this website with WordPress for a couple of key reasons.  The first one is the relative ease of adding plugins such as image galleries and forms.  The second is to provide the ability for the customer to handle their own on site content updates through the easiest to use content management system available.

During the site development process, there were lengthy delays in getting content for the informational pages.  Enough that it was delaying the completion of the website by months, not just days or weeks. So we changed our progress and as a result we substantially shortened the timelines.  Instead of requesting content for specific pages, we drafted it ourselves and then asked the client to review and comment.  Because we have built a number of websites for hunting outfitters, and we are pretty familiar with the geography, we had a pretty good idea of how to describe their business. We find this approach helpful when the client is much better at editing and changing as opposed to generating or creating content.  Instead of requesting, then checking in, then following up, then waiting, then checking again, we able to go from draft content, to review, to completed in under a week.

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Urban Equity Business Centre – Responsive WordPress Site

One of our long-standing customers, KD Group Canada, has refocused their business operations in Saskatoon and now their primary operation is the Urban Equity Business Centre.  With a refocus of the operations, we revamp the website to match.  Several years ago we converted their original website from a static html site to a mobile responsive site.  Now we have re-launched their website with a WordPress mobile responsive theme that more closely aligns with the Urban Equity Business Centre brand.

The new site design and content highlights their location within the JB Black Estates building on College Drive where they also offer business office space for lease within the Business Centre.  This high profile location is directly across from the University of Saskatchewan.  Included with each office is underground heated parking, a huge selling feature when compared to comparable single office space rentals available in Saskatoon.

Responsive Website for SaskatchewanDeerHunting.com

Just Launched, the forth in the series of new Saskatchewan Hunting websites.  The site SaskatchewanDeerHunting.com is a new web service matching avid whitetail deer hunters to Saskatchewan deer hunting Outfitters.  The service is 100% Free for Hunters to use.  This new website uses a network of Approved Outfitters who have joined the program and matches them to the hunter’s requirements for number of hunters, dates, as well as other criteria.

See more at SaskatchewanDeerHunting.com

This responsive website includes a variety of custom features.  In addition to the display adapting to the user’s device, there are several contact forms for use by hunters and outfitters.  Contact forms are saved to a database and used to display content on some pages.  There is also a custom password protected  image upload management admin panel so that the client can upload images and manage content without the need for a programmer.

Top that all off with a Search Engine Optimized set of pages and this site is well positioned to gather in-bound traffic and help the site visitors find the outfitter for their next bear hunting trip.

Responsive Website for SaskatchewanGooseHunting.com

Just Launched, the third in the series of new Saskatchewan Hunting websites.  The site SaskatchewanGooseHunting.com is a new web service matching avid bear hunters to Saskatchewan goose hunting Outfitters.  The service is 100% Free for Hunters to use.  This new website uses a network of Approved Outfitters who have joined the program and matches them to the hunter’s requirements for number of hunters, dates, as well as other criteria.

See more at SaskatchewanGooseHunting.com

This responsive website includes a variety of custom features.  In addition to the display adapting to the user’s device, there are several contact forms for use by hunters and outfitters.  Contact forms are saved to a database and used to display content on some pages.  There is also a custom password protected  image upload management admin panel so that the client can upload images and manage content without the need for a programmer.

Top that all off with a Search Engine Optimized set of pages and this site is well positioned to gather in-bound traffic and help the site visitors find the outfitter for their next bear hunting trip.

Responsive Website for Saskatchewan-Bear-Hunting.com

Just Launched, the second in the series of new Saskatchewan Hunting websites.  The site Saskatchewan-Bear-Hunting.com is a new web service matching avid bear hunters to Saskatchewan bear hunting Outfitters.  The service is 100% Free for Hunters to use.  This new website uses a network of Approved Outfitters who have joined the program and matches them to the hunter’s requirements for number of hunters, dates, as well as other criteria.

See more at Saskatchewan-Bear-Hunting.com

This responsive website includes a variety of custom features.  In addition to the display adapting to the user’s device, there are several contact forms for use by hunters and outfitters.  Contact forms are saved to a database and used to display content on some pages.  There is also a custom password protected  image upload management admin panel so that the client can upload images and manage content without the need for a programmer.

Top that all off with a Search Engine Optimized set of pages and this site is well positioned to gather in-bound traffic and help the site visitors find the outfitter for their next bear hunting trip.

Responsive Website for SaskatchewanMooseHunting.com

Just Launched, another new site for outdoors enthusiasts.  The site SaskatchewanMooseHunting.com is a new web service Matching avid moose hunters to Saskatchewan moose hunting Outfitters.  The service is 100% Free for Hunters to use.  This new website uses a network of Approved Outfitters who have joined the program and matches them to the hunter’s requirements for number of hunters, dates, as well as other criteria.

See more at SaskatchewanMooseHunting.com

This responsive website includes a variety of custom features.  In addition to the display adapting to the user’s device, there are several contact forms for use by hunters and outfitters.  Contact forms are saved to a database and used to display content on some pages.  There is also a custom password protected  image upload management admin panel so that the client can upload images and manage content without the need for a programmer.

Top that all off with a Search Engine Optimized set of pages and this site is well positioned to gather in-bound traffic and help the site visitors find the outfitter for their next moose hunting trip.

Responsive Parallax Web Development for Impact Energy

We were approached with an interesting request, to take an existing website and change everything, from the design to the focus on customers instead of the focus on the company products.  The previously existing website was built on spec by an external agency who used a number of dynamic word and phrase switching algorithms to vary the content on the pages by different geographic centers.  The effect of this was essentially to create a guessing game with Google.  If Google indexed the site on one day, it may become well ranked within a particular geography for their services.  Then on the next site crawl, this work would be undone and the site would lose ranking in that geography while perhaps gaining in another.  As well, the client wanted a site that showed what they can do, and have done, for their clients, rather than trying to play game with Google.

To start, we went through an interview process with the client to understand what they provide for their customers, now, and services/solutions they are in the process of offering.  From that we built a framework and a site design to take advantage of modern website design techniques and especially to deliver a mobile responsive website that was user friendly for their commercial / industrial customers as well as residential and farm clients.

This web development project worked ahead at the speed of the client.  At times, they were able to devote several resources to the provision of website content and during some of their peak activity time periods the web development had to be put on standby to ensure they fulfilled their commitments to their customers.  We were able to ebb and flow along with the customer.

Some website projects simply come and go, the project is built and the website remains a static electronic brochure of a point in time. This project will be a living showcase of the clients’ successful projects and their growing base of satisfied customers.  The next phase of the project is already mapped out to add profiles of completed projects to the site to show the wide range and scope of projects they can handle.

Our efforts to build a better website are already bearing rewards.  After only a short period on the Google index, we have already achieved a Search Visibility measure of 12.83.  With a recurring SEO plan and content additions planned, we only expect to keep driving this upward.