Driven Industries Mobile Welding

  • Driven Industries Mobile Welding

Project Description

Driven Industries had a common problem among new small businesses with a newly developed website.  They needed to attract more of their market to their website to grow their business.  With a great looking and professionally designed website, they weren’t getting the search traffic.  They were referred to Netnotic Marketing by their website development company.  After a meeting to assess their needs, we quickly got to work with a three step digital marketing plan.

This Saskatoon based mobile welding company needed a traffic boost so we started with a  Google AdWords campaign and immediate the traffic on the site tripled.  We made use of the geographic targeting options in Google AdWords to ensure that we stayed within their core services area.  the long term plan to grow their organic site traffic was the second and third steps.  We began using the data gathered from the Google AdWords campaign as important keyword research data to feed an SEO plan.  This second stage of on-site optimization made their website better suited to search engines and organic traffic results began to climb.  The third and final step was to put in place a content development plan to periodically update the website and to feed the search engines with fresh material.