Saskatchewan Mobile First Website Data - Netnotic Digital Marketing

The Saskatchewan internet and search landscape is shifting to mobile devices. We have compiled a study of Saskatchewan based docker hosting websites and the comparison of traffic (user sessions) access the websites by desktop or by mobile device. The websites with a good Web design used in this study form a cross section of industries, company size, and is split between B2C and B2B marketers. Now, before you analyse this study for yourself, it helps if you Click Now to first understand how many parameters go into making a website.

Definition of Mobile Device

When we did our comparisons, we treated tablets as desktop computing devices. Our rationale is that the manner in which tablets are used plus the display size tend more towards a desktop computer than a mobile device, that is, a smart phone. From our own anecdotal observations plus those reported in numerous other publications, tablets tend to be mobile around the house or around the office. They are an extension of the desktop browsing experience, chosen more for form factor than for true mobile capabilities. As a result, our numbers for mobile then may be somewhat understated as compared to other reports which may lump tablets and smart phones together as mobile*.

[optinform]

Business to Consumer Mobile First Website Data

The overall ratio of mobile internet access to desktop in the B2C companies studied was 41% mobile to 59% desktop*. Some company websites reached as high as 61% and 59% of all traffic from mobile phones. For these companies, a Mobile First strategy is imperative as otherwise they risk exposing over 1/2 of their user base to a poor user experience.

Business to Business Mobile First Website Data

Surprisingly, the overall ratio of mobile internet access to desktop in the B2B companies studied was also 41% mobile to 59% desktop*. (I had secretly hoped there would be a sizeable difference in the stats.) One company website reached as high as 78% all traffic from mobile phones while several others were extremely balanced at 50% to 50%.

Saskatchewan Mobile First Compared to the Rest of the World

It was reported that in November of 2016, the world reached the tipping point of greater than 50% of internet use by mobile as compared to desktop.

* If tablets were included with smart phones in the mobile category, then the percentages of total mobile to total desktop would be 44% to 56% for B2C and 43% to 57% for B2B.